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Hair care · 5 min read

The 20-minute wash day routine for raw hair

How to cleanse, condition and air-dry without disturbing the cuticle.

Raw, cuticle-aligned hair behaves like your own — it responds to gentle handling and rewards consistency. The goal on wash day is to remove product build-up without stripping the natural protein that keeps each strand smooth.

Start by detangling dry, from the ends up, with a wide-tooth comb. Rinse with lukewarm water — never hot — and work a sulphate-free shampoo through the wefts in a downward motion rather than scrubbing in circles.

Condition generously, focusing on the mid-lengths and ends, and let it sit for five minutes. Rinse with the coolest water you can tolerate to seal the cuticle and lock in shine.

Blot with a microfibre towel, spray a leave-in, and air-dry on a mannequin head where possible. If you must blow-dry, keep the heat under 180°C and always use a heat protectant.

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